Symantec HK - 網上傲遊百萵簽賬

Objective:

Symantec HK (Distributor of Norton softwares) was looking for ways to convince potential customers to select their products over their competitors. They also wanted to drive traffic to their website and capture a database of information about their customers' buying habits.

Strategies:

Symantec combined our online eVault game with a point of sales promotion to reward purchasers of their products with the opportunity to visit their website and register for a chance to play and win up to HK$1,000,000.