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The mechanics are simple, when a "condition"
is reached, we pay for the result. You can get creative in your marketing with no risk to
your budget; a fixed fee guarantees the full cost of the rebated purchases.
You can give customers a reason to make a
purchase today. Generate excitement by offering everyone something of real value –
money back on a specific purchase – if the specified event occurs.
You can consider a weather promotion where
you offer a 100% rebate if Christmas happens to be the coldest day of the year.
Case - Taco Bell
During the decent of the Russian Space Station
- "Mir", if it hits the floating "Target" in the South Pacific Ocean - every U.S. resident gets a free
taco.
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