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     PRODUCTS - Over Redemption

Trying to predict response to your promotional offer is a very risky business. That’s why our clients – including some of the world’s leading agencies, corporations, and consumer brands – rely on our Fixed Fee Guarantee™. For a predetermined fee, we’ll assume all financial risk for the outcome of your promotion – no  matter the value of the prizes, rebates, coupons or premiums.

 

A fixed fee protects you against the cost of  over-redemptions. You can work within your budget to achieve a bigger and splashier promotion. This is ideal for large-scale brand promotions to stretch your promotional budgets for maximum market impact.

 

Case - Sony

To increase blank tape sales, Sony offered movie discounts. The offer was a US$3.50 off movie ticket prices via Movie Cash discount vouchers. 3 Million Videos were estimated to be distributed, which meant an upfront budget of US$10.5 Million without knowing sales or redemption rate.

 

We estimated redemption and covered all costs over US$1 Million. The promotion yield triple-digit sales increase.