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Trying to predict response to your promotional
offer is a very risky business. That’s why our clients – including some of the world’s leading
agencies, corporations, and consumer brands – rely on our Fixed Fee Guarantee™. For a
predetermined fee, we’ll assume all financial risk for the outcome of your promotion – no
matter the value of the prizes, rebates, coupons or premiums.
A fixed fee protects you against the cost of
over-redemptions. You can work within your budget to achieve a
bigger and splashier promotion.
This is ideal for large-scale brand promotions to stretch your promotional budgets for maximum
market impact.
Case
- Sony
To increase blank tape sales, Sony offered movie
discounts. The offer was a US$3.50 off movie ticket prices via Movie Cash discount vouchers. 3 Million
Videos were estimated to be distributed, which meant an upfront budget of
US$10.5 Million without
knowing sales or redemption rate.
We estimated redemption and covered
all costs over US$1 Million. The promotion yield triple-digit sales increase.
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